Your book serves a purpose—it offers some sort of benefit to the potential reader. Perhaps it solves a problem, meets a desire, informs or entertains—but there was a purpose behind your decision to write and publish your book. Your book can:
-Become a lightning rod for new leads, expand your brand or both.
-Give you more opportunities for speaking at conferences and major media.
-Be the lever to create more influence and authority in your industry.
Begin by imagining the potential reader of your book and why they might seek out your book in the first place. For example: "The reader of my book is desperate to lose weight but is frustrated by complicated diet plans that take forever to show results."
Next, isolate the features in your book that will help the reader. For example: "My book provides easy-to-follow, step-by-step instructions guaranteed to help the reader lose 30 pounds in three weeks."
Finally, describe the benefit that your reader will likely experience as a result of reading your book. For example: "The reader will lose weight in an easy and efficient manner."
State the problems, issues and/or desires that your book was created to help readers with, along with the features in your book that meet or resolve these problems, issues and/or desires. Then provide the benefits that readers of your book will likely experience. Be specific.